01
Coaches, Consultants and Speakers
For experts who need a structured way to turn their knowledge into educational sales conversations.
Webinar Funnel & Presentation Consulting
Turn Your Expertise Into a Webinar That Creates Better Sales Conversations
Client Attraction Institute helps coaches, consultants and professional-service businesses plan, present and implement webinar funnels designed to educate prospects, qualify genuine opportunities and move the right attendees towards a sales conversation.
Consultative, done-with-you support shaped around your existing assets and objectives.
THE CLIENT-EDUCATION PATH
01—0401
ExpertiseWhat you know
02
Strategic WebinarHow you teach it
03
Educated ProspectsWhat they understand
04
Qualified Sales ConversationsThe appropriate next step
A connected system—not just a slide deck or registration page.
THE COMMUNICATION GAP
Your Expertise May Be Valuable—But Prospects Still Need a Reason to Listen
Complex services are rarely understood in a single sentence. Prospects need context, useful education and a clear reason to take the next step.
- Cold prospecting can be difficult and unpredictable.
- Prospects may not immediately understand the value of a complex professional service.
- Presentations can inform without guiding the audience towards an appropriate next step.
- Messaging, technology, promotion and follow-up are often disconnected.
- Potential opportunities can be lost without a structured post-webinar follow-up process.
WHO WE HELP
Designed for Expertise-Led Businesses
For organisations that possess valuable expertise and need a better way to educate prospects, communicate a complex service and create qualified sales conversations.
02
Property and Finance Professionals
For real estate agents, buyer’s agents, mortgage brokers and property consultants who need to explain complex decisions and build trust.
03
Professional-Service Firms and Agencies
For agencies and advisers who need to communicate their methodology, differentiate their service and qualify opportunities.
04
SaaS and B2B Teams
For sales and marketing teams that use educational presentations to engage and qualify potential buyers.
THE CONSULTING SYSTEM
More Than a Webinar Page—A Connected Client-Education System
A webinar funnel is not just software or a presentation. It connects the audience, message, offer, registration experience, presentation, call to action and follow-up process.
01
Strategy & Direction
- Webinar strategy and funnel planning
- Audience and webinar objective clarification
- Irresistible offer development
- Registration and thank-you page planning
02
Message & Presentation
- Done-with-you webinar presentation consultation
- Presentation script development using the Ultimate Presentation Formula
- Webinar PowerPoint slide planning and consultation
- Rehearsal, testing and optimisation support
03
Implementation & Follow-Up
- WebinarJam and webinar-platform implementation
- Email, SMS and social-media promotional content
- Appointment-booking configuration
- Post-webinar lead segmentation and sales follow-up planning
Each engagement is shaped around your existing assets, needs and objectives. Not every client automatically requires every component.
HOW IT WORKS
A Practical Four-Stage Consulting Process
STAGE 1
Clarify the Audience, Offer and Objective
Understand the ideal attendee, the problem being addressed, the service being offered and the business objective of the webinar.
STAGE 2
Develop the Message and Presentation
Plan the webinar structure, educational content, key beliefs, offer, presentation script and supporting slides.
STAGE 3
Build and Connect the Funnel
Connect the registration experience, webinar platform, communication, booking process and follow-up workflow.
STAGE 4
Rehearse, Launch, Measure and Improve
Practise the presentation, test the journey, review audience behaviour and use evidence to guide ongoing improvements.
POTENTIAL BUSINESS BENEFITS
What a Well-Planned Webinar System Is Designed to Support
The aim is to make education, qualification and sales follow-up work as one considered journey—not as disconnected marketing activities.
01
Educate prospects before a sales conversation
02
Communicate the value of a complex offer
03
Build credibility through useful education
04
Identify more appropriate opportunities
05
Create a clearer next step for interested attendees
06
Give sales follow-up greater context
07
Develop a repeatable marketing and presentation asset
FOUNDER
Jason GanSydney, NSW, Australia
ABOUT JASON GAN
Practical Experience Across Webinar Strategy, Presentation and Technology
Jason Gan has experience building webinar funnels using WebinarJam, Thrive Themes, ClickFunnels and Kartra. He has also worked one-to-one with real estate professionals, mortgage professionals and business founders on webinar presentations and educational sales presentations using the Ultimate Presentation Formula.
Jason’s consultative approach connects five important disciplines:
Marketing strategy Educational presentation design Consultative selling Funnel technology Offer development Post-webinar follow-up
CLIENT FIT
Is This the Right Type of Engagement for You?
A clear fit helps both sides focus on work that can be implemented responsibly.
GOOD FIT
This may suit you if…
- You have genuine expertise and a legitimate product or service
- You want to educate prospects before asking them to make a decision
- You are willing to participate in developing your webinar message and offer
- You are prepared to practise and improve your presentation
- You have an audience, a traffic plan or a willingness to develop one
- You will take responsibility for sales follow-up and client fulfilment
- You understand that meaningful improvement requires implementation and testing
PROBABLY NOT A FIT
This may not suit you if…
- —You only want free leads or referrals
- —You only want to pay a commission after your sales team closes a deal
- —You expect guaranteed appointments, clients, revenue or return on investment
- —You want a “magic funnel” that requires no participation or testing
- —You do not yet have a credible offer or the capacity to serve clients
- —You are unwilling to rehearse or follow up interested prospects
FREQUENTLY ASKED QUESTIONS
Clear Answers Before You Take the Next Step
Still have a question about your particular situation?
Email Jason your webinar challengeSTART A CONVERSATION
Ready to Explore Whether a Webinar Funnel Fits Your Business?
Request a Webinar Funnel Fit Call to discuss your audience, offer, existing marketing process and the role a strategic webinar could play in creating better sales conversations.
Request a Webinar Funnel Fit Call Not ready to book? Tell Jason about your biggest webinar challenge.